The well-known fitness and weight loss facility Soumen’s Workout (No Machine Zone) announced the first anniversary of its nationwide program, the “Jago India Jago Fitness Campaign”. This campaign, which was started on March 1, 2024, aimed to address the nation’s rising obesity problem while encouraging Indians to adopt a healthier and more active lifestyle.

This milestone falls on the same day as another significant event: Soumen’s Workout’s Silver Jubilee celebration, which honours 25 amazing years of unwavering commitment to health and fitness. Through sustainable, equipment-free fitness practices, Soumen’s Workout has created a community of fit people over the past 25 years, enabling people of all ages to lead healthier lives.

The only objective of the Jago India Jago Fitness Campaign is to combat obesity and make India a country of health-conscious people. This program aims to empower and educate people of all ages, making fitness a lifestyle choice rather than a choice, as obesity rates continue to rise.

With 15 major cities covered, including Kolkata, Delhi, Jaipur, Mumbai, Hyderabad, Bangalore, Bhubaneswar, Jamshedpur, Chennai, Guwahati, Goa, Ahmedabad, Amritsar, and others, the campaign has had a tremendous impact over the past year. Thousands of participants, ranging in age from 5 to 90, actively participated in individualised workouts, motivational exercises, and fitness sessions led by experts.

The involvement of people of various ages, particularly a 13-year-old child who was battling obesity, as well as participants who were 70 and 75 years old and shared their experiences of staying fit through regular exercise, was one of the campaign’s most encouraging features. Their experiences served as potent testimonials to the campaign’s thesis, which is that fitness is ageless.

By offering an alternative to conventional gym workouts, the campaign’s unique “No Machine Zone” strategy made fitness more approachable and interesting for people from all walks of life. In order to accommodate a variety of routines, it concentrated on holding fitness programs in parks, gardens, beaches, and stadiums. Sessions were arranged for early morning and evening hours.

In addition to promoting physical fitness, Soumen’s Workout reinforced its commitment to public health by organizing awareness rallies, including the “World No Tobacco Day” march and the “World Obesity Day” rally for children. These events, running successfully for over a decade, further amplified the campaign’s message of holistic well-being.

Encouraged by the overwhelming public response, the campaign is set for further expansion, with plans to introduce fitness programs in new cities and strengthen community-driven wellness initiatives.

The “Jago India Jago Fitness Campaign” helped pave the way for a healthier future by demonstrating the country’s growing fitness awareness and enthusiasm. Soumen’s Workout continues to promote fitness and well-being with its solid foundation and unwavering dedication, enabling more people to start their journey towards a healthier lifestyle. As the movement gains traction, its goal is to break down barriers and celebrate strength at all ages, making fitness a way of life for all Indians.

Priyanka Dutta